About

Jordan Matter has masterfully captured the art of movement, first through the lens of his camera and now through the vibrant world of YouTube. Initially gaining international acclaim as a photographer for his New York Times bestselling book, "Dancers Among Us," Matter has since evolved into a digital media powerhouse. His self-titled YouTube channel is not just a platform but a phenomenon, boasting over 33 million subscribers who tune in for his high-energy content. While his early videos showcased his passion for dance and photography, his channel skyrocketed to a new level of stardom when he began featuring his daughter, Salish, in captivating challenges and heartwarming activities, turning his family into beloved digital icons.

Before Fame

Long before he was directing photoshoots and YouTube videos, Jordan Matter's focus was on the baseball diamond. An athlete through and through, he dedicated his high school and college years to the sport. This background in athletics gave him a unique appreciation for the human body's power and grace, a theme that would later become central to his artistic work. Despite his athletic pursuits, the arts were in his blood, and he would eventually trade the baseball field for the creative world that seemed to be his destiny.

Career Highlights

Matter's breakthrough into the mainstream came with the publication of "Dancers Among Us: A Celebration of Joy in the Everyday," a stunning collection of photographs featuring professional dancers in ordinary situations. The book wasn't just a success; it was a cultural touchstone that landed him on the New York Times bestseller list. He followed this triumph with another bestselling book in 2018, "Born To Dance: Celebrating the Wonder of Childhood." As his photography career flourished, he embraced the burgeoning world of YouTube. His channel became his new canvas, where he translated his dynamic visual style into video format. The shift to creating long-form content with his children, particularly the spirited Salish, proved to be a masterstroke, unlocking a new and massive audience. His incredible journey and unique work have been profiled by major media outlets, including NBC, CBS, and the BBC, solidifying his status as a significant contemporary artist and entertainer.

Trivia

• He was greatly inspired by the work of the iconic French photographer Henri Cartier-Bresson, known for capturing the "decisive moment."
• In one of his popular YouTube videos, he collaborated with TikTok star and contortionist Sofie Dossi, who taught his daughter Salish the art of contortion.

Family Life

Art and creativity are woven into the fabric of the Matter family. Jordan is the grandson of the celebrated modernist photographer Herbert Matter and the son of film director Alex Matter and model Paula Feiten. He continues this artistic legacy with his own family. He and his wife, Lauren, have two children, a daughter named Salish and a son named Hudson. Both children have become prominent figures on his YouTube channel. Following in the family footsteps, Hudson has also developed a passion for photography. The family's joyful and adventurous dynamic has become a central part of the Jordan Matter brand, beloved by millions around the globe.